The Hypnotherapist Business Development Academy

Brief

Every hypnotherapist should and can be running an effective, prosperous, flourishing business. Join this academy programme to develop your business, to help you achieve the dreams you have for your business or to simply take your hypnotherapy business to the next level.

This is a six webinar series spread over 8 months that we run annually. It is a programme for practicing professional hypnotherapists. It is run entirely online so you can enjoy it from the comfort of your own home or office wherever you are in the world. If you cannot make the sessions live it does not matter because you’ll have access to the recording of the event the moment each session ends. Each webinar is accompanied by accompanying written notes, guidelines and instructions to help you derive the most gain from each session.

Over the years, I have worked with and mentored many hypnotherapists to help them develop their careers so that they see more clients, earn more money, are perceived as being more credible and have a better quality of life. With this programme, I am extending that further by running an annual Hypnotherapist Business Development Academy.

Is The Course Right For You?
  • Have you struggled to get clients?
  • Do you love being a hypnotherapist but question if it is a viable full-time career?
  • Do you want to reach more people and make more of a positive impact upon the world?
  • Have sought solutions from experts that did not deliver?
  • Are you conflicted?
  • Feeling pain as a result?

I once felt exactly that way too!

I have been a full-time hypnotherapy professional since 1997. When I started out, I was in my early 20s, with very little life experience, a pretty poor education in hypnotherapy (unbeknownst to me at the time), no entrepreneurial skills or knowledge, and I struggled, boy did I ever struggle!

I was paying for advertising, paying for expensive offices in Central London, paying for professional memberships, paying for insurance, paying for a website, and that is before I even mention the cost of living and leading a life to feel good about! I got into a lot of debt, verging on Bankruptcy, my business was unsustainable, I was within a hair’s breadth of packing it in and returning to full-time employment as my family, friends, accountant and bank manager were all urging me to do.

It was a desperate time for me and gives me butterflies just recollecting it today. It felt like swimming in treacle, but tasted far worse. I put so much effort in, but was getting nowhere. I loved the field of hypnotherapy, but was getting nowhere. I could not understand it.

My last few pounds were spent on getting assistance from someone who coached me, mentored me and guided me, and things changed. I soaked up the advice, we explored what I was doing, I investigated and spoke to successful therapists, I studied what made people a success in this field. I got out of debt and learned how I could do what I wanted to do – to help others using hypnotherapy and earn a healthy living with a good lifestyle.

And so 20 years later, I am still a hypnotherapist. I have complete life autonomy. I am a hypnotherapist with a family, living by the seaside by choice, where I own a beach hut where I play with my wife and children, where I venture out on my paddle board. I spend many hours a week training for the marathons and ultra marathons I run breathing in the sea air and I love it.

I am a bestselling author in the field of hypnosis. My hypnosis audios sell globally. My work has featured on primetime television. My podcasts are among the most popular in the world (in this field). I run and own one of the most respected training colleges for hypnotherapy in the world – and my college graduates go on to have very successful careers in this field too.

I learned how to love the business of being a hypnotherapist. I learned how to attract clients. I honed it beautifully. Today I choose how I live as a result. I have been through two major economic crises while continuing to thrive and continuing to grow my hypnotherapy business.

What NOT To Do

The way in which hypnotherapists try to build their businesses absolutely baffles me, and I can tell you a few things for sure:

  • Getting provincial newspaper features do not fill you therapy rooms with clients, yet so many people seem desperate to do this type of thing.
  • There is no fixed answer that fits every hypnotherapist all of the time and there are no gurus to be found who have a singular answer that is right for you. Absolutely not.
  • Spending hours on your website are often wasted hours. Some of the busiest and most successful hypnotherapists in the world have terrible websites with very poor search engine rankings.
  • Having the slickest business cards and company logo will not pay for the lifestyle you really want.
  • You don’t need to spend hours mastering social media.
  • Trying to keep up with the latest advancements in technology is impossible.
  • You don’t need an advertising or PR budget and should not be paying for any advertising.
  • Being a hypnotherapist should not be stressful and should not lead to you needing therapy more than your clients.
  • Building your hypnotherapy business can be invigorating, fun and enjoyable. I LOVE it!

In the last two decades, times have changed. The perception of the field of hypnotherapy has changed, there are more hypnotherapists out there than ever before, there is more information available about hypnotherapy than ever before. Things continue to change, rapidly. Just as we all engage in continued professional development to keep our skills relevant, fresh and up-to-date, so we need to understand how to develop our business effectively and how to keep attracting clients.

Today, I encounter many, many hypnotherapists at lectures, conferences, CPD trainings and other events. So, so many of them struggle. So, so many of them ask me the best ways to get clients, but it is virtually impossible to offer up a soundbite in a tea break that will transform them from desperate, isolated, eager hypnotherapist into successful, commanding professional with a healthy waiting list of referred clients.

The Solution?

You want to see more clients. You want to excel as a busy hypnotherapist. You want kudos. You want to serve the world and help as many people as possible to be well and benefit from what you know hypnotherapy can do. You want these things and probably more besides; so what is the solution?

  • Be mentored.
  • Be coached.
  • Join this hypnotherapist business development academy.

Here’s a couple of the reasons why:

  • You learn from experience. Not just the experience of success, but also you learn from the often incredibly expensive, painful experience of your mentor.
  • You’ll have the support of your colleagues in the group and along with me you’ll be held accountable by them all as you become productive and advance your business.
  • You get to rigorously explore your existing approach.
  • You’ll get some truth. Often truth that is hard to swallow.
  • You get motivation. You’ll be fired up and inspired to learn how to triumph as a hypnotherapist.
  • You get insight.
  • You get to tap in to success.
  • You get to access your potential while someone holds your hand.
  • You’ll be held accountable and will make exponentially more effort than you realise was needed.
  • You’ll take massive, effective action that will send ripples into the world.
  • You’ll learn how to highly productive without necessarily expending a huge amount more effort.
  • You get to laugh and feel the full force of joy that can be had within such an academy of professional peers who all have the same goal as you.
Join Us!

Join us for our annual academy. We work closely together. We have deep, powerful conversations. The pathway can become rewarding, clear and simple, instead of defeating, stressful and unnecessarily complicated.

Yo are not given direct instructions, you are not made promises and you are not given any secrets to untold riches that you follow in robot fashion. You’ll explore, you’ll journey, you’ll discover and you’ll enter the world of enormous possibility.

You see, so many hypnotherapists do not spend enough time doing the right things. Those that actually do spend any time on business development are doing it highly passively, highly ineffectually and it is an impotent process. They end up being forgettable, unnoticeable, blending into the mass of hypnotherapists out there all doing pretty much the same thing, charging pretty much the same fees as each other, fighting it out for the very few clients who are actually surfing the net looking at therapists rather than taking a quality referral.

All My Clients Are Referrals

It pains me to encounter so many incredibly talented, dedicated, wonderful hypnotherapists who simply cannot make ends meet and end up abandoning the field, or worse, abandoning their dreams. This is all because they did not know any better and ended up following the norms that every other hypnotherapist does. You don’t want to be satisfied and relieved to just make ends meet, often seeming desperate for business in the eyes of clients, you want to thrive, excel and be in love with being a hypnotherapist.

If you love working in this field, have a passion for hypnotherapy but are struggling to make it work, then that can change. The reality is that it is relatively simple to build a healthy business and a liberating, satisfying, inspiring career as a hypnotherapist.

This will be a series of interactive webinars, you will be presented to initially and then there ins ongoing consultation and discussion. You are set tasks and you are expected to take action throughout the series.

Course Fees
For full details of the course venue, dates and fees, download the college prospectus.
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