Recently, I have been posting videos, pictures and articles on social media about being a hypnosis geek. It has been getting a lot of attention and I’m delighted. I’ve been asked a couple of questions repeatedly in recent weeks;

1. I’m a hypnotherapist already. Where do I start with this whole becoming a hypnosis geek thing?

2. What are the main areas of the hypnotherapy to start exploring and investigating to update my knowledge and enhance my understanding?

Oh, and every now and then, I’ve had this one;

3. How do I go about tracking down the evidence base and research that you keep referring to without paying massive amounts of money for individual studies online?

Initially, I said, go get yourself on my one of my training courses – come join my advanced courses and you’ll learn all of that.

“But Adam, I want to do something about it today and not wait….” Came the impatient replies.

Part of my raison d’être as a hypnotherapy trainer in this field is to advance awareness and develop this field, so I decided that I’d run a webinar “How to Become a Hypnosis Geek” and answer all those questions, offer some major value, advice, support and insight.

This webinar is going to offer up the initial steps I believe you need to take in order to develop the best quality understanding, be familiar with the literature and research supporting this field, have the best skills and ultimately build credibility and an impressive reputation that bolsters your career.

Register yourself by clicking here for this free “How To Be A Hypnosis Geek” webinar at 7pm on Wednesday the 28th of February.

What’s more, I’m hoping it will invigorate those who join me, it’ll provide some substance and hopefully you’ll feel more motivated than ever to develop professionally and serve your clients and the hypnotherapy field even better.

We’ll have three main areas of focus. You’ll learn:

Insight Number 1: The value and limitations of evidence-base.

My PhD research is ground breaking, my books are highly evidence-based, I lecture for the Royal Society of Medicine and Bournemouth University on their MSc programme in this area, I have lectured to NHS directors, to leading oncologists, surgeons and presented keynote lectures to frontline hypnotherapists around the world. I have a reputation for insisting on solid scientific principles and adherence to evidence base and have been familiarising students with the breadth and depth of academic literature and research that underpins the hypnosis field for the past two decades.

Many hypnotherapy trainings are filled with myth and misconception, or offer up a singular model without offering up any critique of that model and without any scientific evidence to support them. Good quality education will teach you to think critically about your subject, to know when to challenge “received wisdom” or information that is just rehashed, revamped and perpetuating myth.


I’m going to explode some myths and give you the evidence supporting those explosions – some if not all may make you feel uncomfortable because you may employ them in your work with clients currently. This webinar is probably not for you if you just want confirmation of what you already know.

I’ll also give you some majorly useful resources and references to start understanding the science of hypnotherapy right away. What’s more, I’ll show you how to track down research for yourself.

Insight number 2: The Hypnosis Geek Astonishes.

I will talk about the value of being able to astonish people. Potential hypnotherapy clients, colleagues, friends and family. When you learn to astonish in a number of ways as a hypnotherapist, it will delight those you come into contact with and you will develop an incredible reputation on a number of levels.

A hypnosis geek loves this field, loves working with clients, loves furthering the field and we’ll cover the numerous ways that being a hypnosis geek becomes astonishing, and how any hypnotherapist can immediately engage in some particular processes to create astonishment.


It’ll advance your hypnotherapy work with clients, develop your business and really increase your love for this field.

Insight number 3: The Importance of Critical Thinking.

I write and speak about this topic often. Many people ask me, “well what does that actually mean?” and “how do I go about it?” I’ll teach how to become a critical thinking hypnotherapist right away. You’ll become aware of why and how to do the following:

– Challenge “received wisdom” that is assumed by many in the hypnotherapy field.
– Factors that stifle critical thinking.
– How to actually be a critical thinker and apply critical thinking.
– The importance of not just adhering to a singular spoonfed model or approach and knowing the critique of any and every model or approach you may employ. In essence, it is about the importance of knowing both sides of any debate and discussion.
– Recognising cognitive bias and engaging in effective, objective reflective practice.


This webinar is not for hypnotherapists who are just seeking to confirm what they already know. The defeats the object of the webinar. This is for those hypnotherapists looking to develop, further themselves, challenge and build upon their existence knowledge.

“In any given moment we have two options: to step forward into growth or to step back into safety.”
Abraham Maslow

When you adopt the mindset and embody the actions of the hypnosis geek, you’ll be perceived with more credibility by conventional medical professionals and agencies. You’ll enhance your professionalism, it will raise your professional kudos in a number of ways and most importantly, you’ll learn to offer our clients more – and if you can improve the results you get your clients in even the smallest way, that is a good thing, right? It will also advance your reputation and develop your business as a natural by-product.

Register yourself by clicking here for this free “How To Be A Hypnosis Geek” webinar at 7pm on Wednesday the 28th of February.

IMPORTANT! Essential Preparation for the Webinar:

It is incredibly important that prior to this webinar, you have read and watched the following articles, they provide you with the foundation to be able to make the most out of this webinar:

1. Watch me explain the raison d’être and the central tenets, ethos and philosophy that sits underneath all of this: The Hypnosis Geek Manifesto.

2. Read these articles: My Top Ten Important Articles I Recommend All Hypnotherapists Read Today!

Are you ready? Then come and join me for this webinar, I think you’ll be pleased you did.

Register yourself by clicking here for this free “How To Be A Hypnosis Geek” webinar at 7pm on Wednesday the 28th of February.